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GRIN Verlag Creating customer value in a service-dominant environment: Competitive advantage through dynamic capabilities and absorptive capacity

Name: Creating customer value in a service-dominant environment: Competitive advantage through dynamic capabilities and absorptive capacity
Brand: GRIN Verlag
Price: 49.9 GBP
Availability: InStock

Call Centre Management

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Description

Master's Thesis from the year 2010 in the subject Business economics - Offline Marketing and Online Marketing, German Graduate School of Management and Law gGmbH, language: English, abstract: Dynamic capabilities and their impact on a firm's performance are both topics that are gaining increasing attention in business literature and in practice. The concept of dynamic capabilities refers to organizational features or practices that a firm has developed to cope with a changing and uncertain market environment in a better way than its competitors and consequently sustain its competitive advantage. This book contributes to theory and practice in several domains. Drawing on the literature about customer value, service-dominant logic and dynamic capabilities, it investigates how the absorptive capacity approach can be used to (co-)create customer value in order to achieve sustainable competitive advantage in a service-dominant environment. The book provides guidance to practitioners by building up a framework that reflects how absorptive capacity can be used to co-create value in a B2B relationship. The case of the fictional company TurboIT, an SAP service and solution provider, illustrates the practical application of this concept.

Product Specifications

Brand: GRIN Verlag
Format: paperback
ASIN: 3656434646
Category: Books > Subjects > Business, Finance & Law > Management > Call Centre Management
Domain: Amazon UK
Release Date: 14 June 2013
Listed Since: 15 June 2013

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GRIN Verlag Creating customer value in a service-dominant environment: Competitive advantage through dynamic capabilities and absorptive capacity

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It has never been this cheap. We have no record of a lower price.

GRIN Verlag Creating customer value in a service-dominant environment: Competitive advantage through dynamic capabilities and absorptive capacity

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Product Specifications

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