Click Fraud - Analyse und Methode zur Identifzierung - Image 1

£55.90

GRIN Verlag Click Fraud - Analyse und Methode zur Identifzierung

Name: Click Fraud - Analyse und Methode zur Identifzierung
Brand: GRIN Verlag
Price: 55.9 GBP
Availability: InStock

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Description

Diplomarbeit aus dem Jahr 2011 im Fachbereich Informatik - IT-Security, Fachhochschule Salzburg (Informationstechnik und System-Management), Sprache: Deutsch, Abstract: Click Fraud is an upcoming and increasing challenge for all aspects of e-commerce and online-marketing. This diploma thesis tries to categorize the term click fraud. Common ways of performing click fraud (botnets, forced browser-clicks) are described and analyzed. The approaches of circumvention of click-fraud by the operators of ad- networks and searchengines are shown, as also the possibilities of afterwards detection of click fraud by companies. A framework with examples is provided to develop and analyze algorithms to detect click fraud.

Product Specifications

Brand: GRIN Verlag
Format: paperback
ASIN: 3656141185
Category: Books > Subjects > Computing & Internet > Networking & Security > Network Topics
Domain: Amazon UK
Release Date: 06 March 2012
Listed Since: 08 March 2012

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GRIN Verlag Click Fraud - Analyse und Methode zur Identifzierung

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