£76.38

It has never been this cheap. We have no record of a lower price.

£76 today · cheaper than every other day in the last 3 months

Springer Data, Expert Knowledge and Decisions: An Interdisciplinary Approach with Emphasis on Marketing Applications

View at Amazon

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 27 days · 27 data points (no recent data)

Historical
Generating forecast…
£76.38 £72.56 £74.09 £75.62 £77.14 £78.67 £80.20 12 August 2026 18 August 2026 25 August 2026 31 August 2026 07 September 2026
View at Amazon ↗

Price data last checked 64 day(s) ago - refreshing...

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↑ Price chart
when this has been cheap or pricey
↑ Forecast
where the price is heading next
↓ Statistics
all-time high & low, recent range
↑ Price alert
name your number, we'll email you

Price Distribution

Price distribution over 27 days • 1 price levels

Days at Price
27 days 0 7 14 20 27 £76 Days at Price

Price Analysis

Most common price: £76 (27 days, 100.0%)

Price range: £76 - £76

Price levels: 1 different prices over 27 days

Description

Cross-disciplinary research on how computer-assisted decision making can be supported by sophisticated data analysis techniques and recent developments in knowledge-based systems research are described in this volume, with emphasis on marketing applications. Aspects dealt with include market-share analysis (spreadsheet based), media planning, stochastic market modelling, marketing data analysis and new product introduction management (all knowledge-based, partly using PROLOG). These contributions emphasize links between decision support, expert knowledge research and marketing. Other application areas are debt and credit management and personnel disposition (KEE based), portfolio management (PROLOG based) and vehicle scheduling. Concrete interconnections between data analysis and marketing can be seen in the contributions on classification and unfolding of market data, market segmentation by forced classification, conjoint analysis applications, ideal point product mapping, MDS in telecommunications pricing and multi-mode marketing data evaluations.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
07 January 2012
Listed Since
13 July 2012

Barcode

No barcode data available

Similar Products You Might Like

Data-Centric Business and Applications: Modern Trends in Financial and Innovation Data Processes 2023. Volume 1: 195 (Lecture Notes on Data Engineering and Communications Technologies, 195)
95% match

Data-Centric Business and Applications: Modern Trends in Financial and Innovation Data Processes 2023. Volume 1: 195 (Lecture Notes on Data Engineering and Communications Technologies, 195)

Springer

£92.22 30 Sep 2026
KES-IDT 2018 Intelligent Decision Technologies Conference Proceedings
95% match

KES-IDT 2018 Intelligent Decision Technologies Conference Proceedings

Springer

£102.80 13 Oct 2026
Advances in Data Science: Methodologies and Applications: 189 (Intelligent Systems Reference Library, 189)
95% match

Advances in Data Science: Methodologies and Applications: 189 (Intelligent Systems Reference Library, 189)

Springer

£110.00 02 Oct 2026
From Data to Knowledge: Theoretical and Practical Aspects of Classification, Data Analysis, and Knowledge Organization
95% match

From Data to Knowledge: Theoretical and Practical Aspects of Classification, Data Analysis, and Knowledge Organization

Springer

£83.34 24 Sep 2026
Knowledge, Data and Computer-Assisted Decisions: 61 (NATO ASI Subseries F:, 61)
95% match

Knowledge, Data and Computer-Assisted Decisions: 61 (NATO ASI Subseries F:, 61)

Springer

£76.42 21 Oct 2026
Springer - Big Data Analytics in Cognitive Social Media Book
95% match

Springer - Big Data Analytics in Cognitive Social Media Book

Springer

£102.67 18 Sep 2026
Big Data Analytics in Cognitive Social Media and Literary Texts: Theory and Praxis
95% match

Big Data Analytics in Cognitive Social Media and Literary Texts: Theory and Praxis

Springer

£84.02 02 Sep 2026
Data Science for Business and Decision Making
95% match

Data Science for Business and Decision Making

Academic Press

£141.99 05 Nov 2026
Springer Foundations of Data Science for Engineering Problems
95% match

Springer Foundations of Data Science for Engineering Problems

Springer

£97.38 09 Nov 2026
Intelligent Techniques for Data Science
95% match

Intelligent Techniques for Data Science

Springer

£59.68 30 Oct 2026
Decision Modelling and Information Systems - Information Value Chain
95% match

Decision Modelling and Information Systems - Information Value Chain

Springer

£118.64 08 Oct 2026
Data Science for Public Policy (Springer Series in the Data Sciences)
95% match

Data Science for Public Policy (Springer Series in the Data Sciences)

Springer

£22.47 01 Oct 2026
Intelligent Data Analytics in Business: Select Proceedings of ICDABM 2022: 1068 (Lecture Notes in Electrical Engineering, 1068)
95% match

Intelligent Data Analytics in Business: Select Proceedings of ICDABM 2022: 1068 (Lecture Notes in Electrical Engineering, 1068)

Springer

£99.99 24 Sep 2026
Data Science: 7th International Conference of Pioneering Computer Scientists, Engineers and Educators, ICPCSEE 2021, Taiyuan, China, September 17–20, ... in Computer and Information Science, 1452)
95% match

Data Science: 7th International Conference of Pioneering Computer Scientists, Engineers and Educators, ICPCSEE 2021, Taiyuan, China, September 17–20, ... in Computer and Information Science, 1452)

Springer

£72.29 23 Sep 2026
Data Analysis and Information Systems: Statistical and Conceptual Approaches Proceedings of the 19th Annual Conference of the Gesellschaft für ... Data Analysis, and Knowledge Organization)
95% match

Data Analysis and Information Systems: Statistical and Conceptual Approaches Proceedings of the 19th Annual Conference of the Gesellschaft für ... Data Analysis, and Knowledge Organization)

Springer

£84.02 24 Sep 2026
From Data to Decision: A Handbook for the Modern Business Analyst
95% match

From Data to Decision: A Handbook for the Modern Business Analyst

Cognella Academic Publishing

£89.00 08 Oct 2026
Data Economy in the Digital Age (Data-Intensive Research)
95% match

Data Economy in the Digital Age (Data-Intensive Research)

Springer

£88.92 25 Sep 2026
Wharton School Press - Decision-Driven Analytics Book
95% match

Wharton School Press - Decision-Driven Analytics Book

Wharton School Press

Price unavailable
Data Science: Innovative Developments in Data Analysis and Clustering (Studies in Classification, Data Analysis, and Knowledge Organization)
95% match

Data Science: Innovative Developments in Data Analysis and Clustering (Studies in Classification, Data Analysis, and Knowledge Organization)

Springer

£92.21 25 Sep 2026
Data Science and Big Data Computing: Frameworks and Methodologies
95% match

Data Science and Big Data Computing: Frameworks and Methodologies

Springer

£97.48 12 Sep 2026
Data Analysis and Related Applications 3: Theory and Practice, New Approaches (Innovation, Entrepreneurship, Management: Big Data, Artificial Intelligence and Data Analysis, 11)
95% match

Data Analysis and Related Applications 3: Theory and Practice, New Approaches (Innovation, Entrepreneurship, Management: Big Data, Artificial Intelligence and Data Analysis, 11)

Wiley

£110.87 06 Nov 2026
Intelligent Support Systems for Marketing Decisions - Springer
95% match

Intelligent Support Systems for Marketing Decisions - Springer

Springer

£113.77 07 Oct 2026
Data Engineering for Data-Driven Marketing
95% match

Data Engineering for Data-Driven Marketing

£63.67 29 Oct 2026
Big Data Analytics Techniques for Market Intelligence
95% match

Big Data Analytics Techniques for Market Intelligence

£336.11 30 Oct 2026