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£109.18
Springer Intelligent Support Systems for Marketing Decisions
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Description
Key Features
Explores new product development and market penetration strategies using advanced decision-making methodologies.
Provides a detailed look at the application of Decision Support Systems (DSS) in marketing environments.
Covers the role of Artificial Intelligence in Marketing to assist with strategic business planning.
Includes a systematic examination of Multicriteria Analysis for making complex marketing choices.
Part of the International Series in Operations Research & Management Science (Volume 54) by Springer.
Offers a structured approach through dedicated sections on basic concepts and implementation strategies.
Product Specifications
- Brand
- Springer
- Format
- paperback
- ASIN
- 1461354153
- Domain
- Amazon UK
- Publication Date
- 30 October 2012
- Listed Since
- 03 March 2013
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