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Springer Intelligent Support Systems for Marketing Decisions

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Description

Master complex marketing strategy with Intelligent Support Systems for Marketing Decisions. Published by Springer as part of the International Series in Operations Research & Management Science, this text provides a deep look into how modern technology shapes business growth. This book explores how to navigate new product development and market penetration strategies through a combination of advanced methodologies. It covers the practical use of Decision Support Systems (DSS), Artificial Intelligence in Marketing, and Multicriteria Analysis. By examining these tools, the authors help readers understand how to implement systematic approaches to strategic marketing decisions. Divided into organized sections, the text starts with the fundamental concepts of multicriteria analysis applied to marketing and new product development. It then moves into essential concepts from related fields to provide a complete framework for decision-makers. This is a valuable resource for professionals and students looking to bridge the gap between operations research and effective marketing management.

Key Features

Explores new product development and market penetration strategies using advanced decision-making methodologies.

Provides a detailed look at the application of Decision Support Systems (DSS) in marketing environments.

Covers the role of Artificial Intelligence in Marketing to assist with strategic business planning.

Includes a systematic examination of Multicriteria Analysis for making complex marketing choices.

Part of the International Series in Operations Research & Management Science (Volume 54) by Springer.

Offers a structured approach through dedicated sections on basic concepts and implementation strategies.

Product Specifications

Format
paperback
Domain
Amazon UK
Publication Date
30 October 2012
Listed Since
03 March 2013

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No barcode data available

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