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£113.77
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£114 today · previous high £114 · all-time low £109
Springer Intelligent Support Systems for Marketing Decisions - Springer
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Price range: £109 - £114
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Description
Key Features
Covers Decision Support Systems and Artificial Intelligence methodologies specifically applied to marketing strategy and new product development decisions.
Part I establishes foundational multicriteria analysis concepts directly relevant to marketing decision-making processes and scenarios.
Springer publication from the International Series in Operations Research & Management Science, ensuring academic rigour and professional credibility.
Explores market penetration strategies and competitive positioning through systematic examination of intelligent support system implementation.
Provides strategic frameworks for managers and marketing professionals seeking to improve decision quality using advanced analytical methods.
Product Specifications
- Brand
- Springer
- Format
- paperback
- ASIN
- 1461354153
- Domain
- Amazon UK
- Publication Date
- 30 October 2012
- Listed Since
- 03 March 2013
Barcode
No barcode data available
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