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Springer Die Zukunft des deutschen Gesundheitswesens: Perspektiven und Konzepte

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Description

Der Pharma-Healthcare-Sektor von McKinsey veröffentlicht neue Erkenntnisse im Bereich Gesundheitsökonomie. Die Gesundheitsausgaben steigen in allen hochentwickelten Ländern unaufhaltsam. Immer wieder wird versucht, die Situation in den Griff zu bekommen, oft durch einzelne "cost-cutting-Maßnahmen". In dem Buch werden die wichtigsten Entwicklungen beschrieben, die das deutsche Marktgefüge in den nächsten Jahren beeinflussen werden. Für jeden "Spieler" des Systems werden praktische Optionen skizziert. Sehr spannend dadurch, daß durch den Mix der Zielgruppen die Lösungen durchaus kontrovers aufgenommen werden können. Erfahrungen mit innovativen, ausländischen Konzepten runden das Thema ab.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
18 September 2011
Listed Since
12 July 2012

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