The Silver Market Phenomenon: Marketing and Innovation in the Aging Society - Image 1

£47.15

Springer The Silver Market Phenomenon: Marketing and Innovation in the Aging Society

Name: The Silver Market Phenomenon: Marketing and Innovation in the Aging Society
Brand: Springer
Price: 47.15 GBP
Availability: InStock

Anthropology & Sociology

Price History & Forecast

Last 89 days • 89 data points

Historical

Generating forecast...

Price Distribution

Price distribution over 89 days • 1 price levels

Days at Price

Price Analysis

Most common price: £47 (89 days, 100.0%)

Price range: £47 - £47

Price levels: 1 different prices over 89 days

Description

The current shift in demographics – aging and shrinking populations – in many countries around the world presents a major challenge to companies and societies alike. One particularly essential implication is the emergence and constant growth of the so-called “graying market” or “silver market”, the market segment more or less broadly defined as those people aged 50 and older. Increasing in number and share of the total population while at the same time being relatively well-off, this market segment can be seen as very attractive and promising, although still very underdeveloped in terms of product and service offerings. This book offers a thorough and up-to-date analysis of the challenges and opportunities in leveraging innovation, technology, product development and marketing for older consumers and employees. Key lessons are drawn from a variety of industries and countries, including the lead market Japan.

Key Features

New

Mint Condition

Dispatch same day for order received before 12 noon

Guaranteed packaging

No quibbles returns

Product Specifications

Brand: Springer
Format: hardcover
ASIN: 3642143377
Category: Books > Subjects > Biography > Medical, Legal & Social Sciences > Anthropology & Sociology
Domain: Amazon UK
Release Date: 27 October 2010
Listed Since: 28 June 2010

Barcode

No barcode data available

Springer The Silver Market Phenomenon: Marketing and Innovation in the Aging Society

Price History & Forecast

Price Distribution

Price Analysis

Description

Key Features

Product Specifications

Barcode

Similar Products You Might Like

Aging Research―Methodological Issues

Marketing Innovations in the Automotive Industry: Meeting the Challenges of the Digital Age (International Series in Advanced Management Studies)

Annual Report on Financing Old Age Care in China (2017)

Gerontechnology. A Clinical Perspective (Practical Issues in Geriatrics)

Innovation Design: Creating Value for People, Organizations and Society

Aging Research―Methodological Issues

Principles & Practice of Marketing

Innovation in Marketing (Chartered Institute of Marketing (Paperback))

Product and Service Design Innovation

Innovation, Sustainability, and Technological Megatrends in the Face of Uncertainties: Core Developments and Solutions (Future of Business and Finance)

Cellular Senescence, Age-Related Disorders, and Emerging Treatments

Sustainability in Aging: Challenges and Opportunities for an Integrated Society (Lecture Notes in Bioengineering)

Social Media Marketing: Emerging Concepts and Applications

Allocating Pensions to Younger People: Towards a Social Insurance against a Short Life

Ageing and Youth Cultures: Music, Style and Identity

Anti-Aging Medicine: Basics and Clinical Practice

Ovarian Aging

International Aging: Understanding the Diverse Experiences of Growing Old: 43 (International Perspectives on Aging, 43)

Social Media Management: Using Social Media as a Business Instrument (Springer Texts in Business and Economics)

What Matters for Healthy Ageing (Topics in Geriatric Care)

Business Model Design Compass: Open Innovation Funnel to Schumpeterian New Combination Business Model Developing Circle (Management for Professionals)

The Other Latecomers: How Latin American Firms are Changing the Playbook on Innovation? (Management for Professionals)

Gray Agendas: Interest Groups and Public Pensions in Canada, Britain and the United States

Dysmobility in Geriatrics: Conceptualisation, Clinical Approach, and Aging Theory