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£87.47

Springer Innovation Management for Technical Products: Systematic and Integrated Product Development and Production Planning (RWTHedition)

Name: Innovation Management for Technical Products: Systematic and Integrated Product Development and Production Planning (RWTHedition)
Brand: Springer
Price: 87.47 GBP
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Description

New ideas for new products will not guarantee new markets. This book is an innovation roadmap for the planning and release of new products, covering new methods for creativity, market analysis, evaluation, technology forecast and decision making. From the Back Cover New ideas for new products are not enough for creating successful markets: Product Innovation means to manage the whole chain from invention to new and best selling products in market. This innovation roadmap has to be carefully and systematically planned and procured. There are a lot of methods for creativity, market analysis, evaluation, technology forecast, and decision gates available within this book. These methods and tools are brought together and their scopes of application as well as their limitations are shown. The whole tool kit of methods and decision models like market studies, value engineering, TRIZ or portfolio analysis and others are linked together to the overall Aachen Innovation Model (AIM).This handbook is to be used as an innovation management guide as well as an information source for nearly all methods and tools in the field of innovation for technical products.The complete Innovation Road Map is supported by an interactive, multiple user software tool "EDEN" on an ontology basis (see appendix D in the book). Thus the user has not only access to the collected know how of the past, but can also contribute to growth of expertise within his or her enterprise.

Product Specifications

Brand: Springer
Format: paperback
ASIN: 3642099327
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Brands & Corporate Identity
Domain: Amazon UK
Release Date: 25 December 2010
Listed Since: 14 June 2010

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Springer Innovation Management for Technical Products: Systematic and Integrated Product Development and Production Planning (RWTHedition)

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