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Novas Edições Acadêmicas A consumidora brasileira e o mercado de luxo nacional: A influencia das grifes nacionais na formação da identidade da consumidora brasileira do luxo

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Price distribution over 56 days • 1 price levels

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56 days 0 14 28 42 56 £50 Days at Price

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Price levels: 1 different prices over 56 days

Description

Quem são as consumidoras brasileiras do luxo? Como suas escolhas são feitas? Existe um mercado de luxo brasileiro? É legitimo e reconhecido? Essas são algumas das questões levantadas neste livro, que procura iniciar uma discussão e abrir questionamentos sobre a identidade da consumidora brasileira em relação ao mercado de luxo nacional, buscando identificar o perfil desta consumidora e como suas escolhas são feitas. A investigação baseia-se em algumas representações de consumo de grifes nacionais por um grupo social de elite, que pode influenciar novas tendências e ser seguido por outros grupos sociais.

Product Specifications

Format
paperback
Domain
Amazon UK
Publication Date
02 September 2014
Listed Since
26 September 2014

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