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VDM Verlag La médiation culturelle des musées face aux "digital natives"

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Description

Au 21ème siècle, les musées doivent se transformer pour survivre dans la Société de consommation qui prône les technologies, l’apparence et les expériences à sensation. Les médiateurs culturels des musées optent donc pour une communication plus attractive afin de conquérir les jeunes visiteurs et éviter la disparition de ce public à l’avenir. L’intérêt de ce livre est de montrer que les musées développent des stratégies de communication marketing pour séduire les « digital natives ». Mais nous pouvons nous demander si ces adaptations du musée aux jeunes générations provoquent une perte de la valeur culturelle de l’art ou participent au contraire à révolutionner l’art.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
22 April 2016
Listed Since
17 May 2016

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