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VDM Verlag Multisensuale Point of Sale-Gestaltung: im Einzelhandel

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£54.00 £51.30 £52.38 £53.46 £54.54 £55.62 £56.70 25 July 2026 06 August 2026 18 August 2026 30 August 2026 12 September 2026
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Price distribution over 50 days • 1 price levels

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50 days 0 13 25 38 50 £54 Days at Price

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Most common price: £54 (50 days, 100.0%)

Price range: £54 - £54

Price levels: 1 different prices over 50 days

Description

Angesichts der komplexen Kundenbedürfnisse, des austauschbaren Produktangebots und der wachsenden Konkurrenz ist am Point of Sale im Einzelhandel bereits ein Trend in Richtung Erlebnisinszenierung erkennbar, der zur Differenzierung dient. Erlebnishandel kann mittels multisensualem Marketing umgesetzt werden. Personen können Botschaften durch Sehen, Hören, Riechen, Schmecken und Tasten erleben und intensiver wahrnehmen. Im Detail wurden die Themen 'Point of Sale-Gestaltung', 'Multisensuales Marketing im Rahmen des Erlebnismarketings' und ‚Multisensuale Point of Sale-Gestaltung' bearbeitet. Die Empirie beschäftigt sich mit der aktuellen und zukünftigen Bedeutung und Integration von multisensualem Marketing am Point of Sale im Einzelhandel.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
13 September 2013
Listed Since
07 February 2014

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No barcode data available

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