Measuring Transaction Costs in Plural Formed Marketing Channels: An empirical investigation of franchise units in the oil industry - Image 1

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VDM Verlag Measuring Transaction Costs in Plural Formed Marketing Channels: An empirical investigation of franchise units in the oil industry

Name: Measuring Transaction Costs in Plural Formed Marketing Channels: An empirical investigation of franchise units in the oil industry
Brand: VDM Verlag
Price: 57.65 GBP
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Economics

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Description

Measuring transaction cost is a key research problem in making transaction cost theory testable and falsifiable. Over time this issue have been described and conceptualized in the literature but have not been empirically tested before. Hence professor Arne Nygaard has developed empirical dimensions of transaction costs. Furthermore, he also presents how these post contract cost dimensions are related to governance and to inter- organizational performance. In this research he also presents multisource- and dyadic data ? methods to analyze antecedents and outcome of contract- related transaction costs. Bargaining cost, control cost, maladaption cost and the cost of free riding are all dimensions affected by the governance structure and affect performance. A plural formed franchise system in the oil industry provides a ceteris paribus empirical setting for this investigation.

Product Specifications

Brand: VDM Verlag
Format: paperback
ASIN: 3639222431
Category: Books > Subjects > Business, Finance & Law > Economics
Domain: Amazon UK
Release Date: 08 December 2009
Listed Since: 10 December 2009

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VDM Verlag Measuring Transaction Costs in Plural Formed Marketing Channels: An empirical investigation of franchise units in the oil industry

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