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VDM Verlag Strategic Crisis Response: The Strategic Model of Organizational Crisis Communication

Name: Strategic Crisis Response: The Strategic Model of Organizational Crisis Communication
Brand: VDM Verlag
Price: 42.0 GBP
Availability: InStock

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Description

For organizations crises are pervasive, difficult to keep quiet, challenging, unexpected, and can be catastrophic. Since the late 1970s, there has been a breadth of research focusing on crisis communication strategies. However, while our knowledge of what crisis response strategies exist and are used is broad, there is a dearth of research and analysis emphasizing relationships between response strategies, the influence of situation and organization, and outcomes. The present research proposes a Situational Model of Crisis Communication and begins to test the model in a cross-sectional sample of crises by focusing on the influence of type of organization and type of crisis on the message components of crisis response strategy and invocation of organizational culture. Findings indicate that organization and crisis type strongly influence message components, the invocation of organizational culture is an important component in crisis response messages and that the use of crisis response strategies emerges into eight particular approaches to crisis response in contemporary organizations.

Product Specifications

Brand: VDM Verlag
Format: paperback
ASIN: 3639172418
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Brands & Corporate Identity
Domain: Amazon UK
Release Date: 12 July 2009
Listed Since: 14 July 2009

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VDM Verlag Strategic Crisis Response: The Strategic Model of Organizational Crisis Communication

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