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VDM Verlag Identification of Athletes by Athletes at a Division I University: Gauging the media?s role in their identification

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Description

Participation rates for female athletes have grown steadily; however, the media?s coverage of female athletes has not kept pace. This study examines the identification of athletes by male and female athletes at a Division I University as well as investigates the athlete?s perception of the media?s role in their identification of athletes, and the media?s coverage devoted to each gender. An inventory of a local newspaper and national and local television stations was conducted along with a survey of 205 collegiate athletes. The results of the media inventory demonstrated that little has changed from past studies of coverage given to male and female sports and the survey results showed that television played a large influence in the athletes selected by the athletes. Additionally, the survey results illustrated another influence toward the selection of athletes beyond the media. Are the athletes? perceptions dictated by the media coverage, or is the media simply reflecting society?s interests? The study was conducted from 1999 to 2000 and the results from it remain timely today, especially with the increased media options that exist.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
14 June 2009
Listed Since
22 June 2009

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No barcode data available

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