Communicating Strategically - Public Relations, Organisational Legitimacy and NATO's Bid for Kosovo - Image 1

£65.57

VDM Verlag Communicating Strategically - Public Relations, Organisational Legitimacy and NATO's Bid for Kosovo

Name: Communicating Strategically - Public Relations, Organisational Legitimacy and NATO's Bid for Kosovo
Brand: VDM Verlag
Price: 65.57 GBP
Availability: InStock

International Institutions

It has never been this cheap. We have no record of a lower price.

£66 today · cheaper than every other day in the last 3 months

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 46 days • 46 data points (No recent data available)

Historical

Generating forecast...

Price Distribution

Price distribution over 46 days • 1 price levels

Days at Price

Price Analysis

Most common price: £66 (46 days, 100.0%)

Price range: £66 - £66

Price levels: 1 different prices over 46 days

Description

Contemporary military interventions involve public relations. Strategic communication to inform and persuade publics has become part of achieving specific political and organisational, as well as military, goals. This book analyses NATO's communication operations in the 1999 Kosovo Campaign against Yugoslavia. It argues that NATO used the Kosovo Campaign as a vehicle to transform its identity and establish its relevance to the changing demands of the 21st century. The Kosovo Campaign simultaneously supported a specific 78-day bombing campaign, promoted armed intervention, and legitimised a post-Cold War role for NATO. The book examines how public relations maintained the historical credibility of the organisation. By justifying its actions as humanitarian intervention, NATO provided an acceptable human face for its military and a rationale for the organisation itself to survive. The book is essential reading for communication, international relations and public relations, and will be important background reading for students of media, organisations, political science, strategy, and the role of supranational organisations.

Product Specifications

Brand: VDM Verlag
Format: paperback
ASIN: 3639026268
Category: Books > Subjects > Politics, Philosophy & Social Sciences > Government & Politics > International Institutions
Domain: Amazon UK
Release Date: 06 June 2008
Listed Since: 13 June 2008

Barcode

No barcode data available

VDM Verlag Communicating Strategically - Public Relations, Organisational Legitimacy and NATO's Bid for Kosovo

It has never been this cheap. We have no record of a lower price.

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Effectiveness, Legitimacy, and the Use of Force in Modern Wars: The Relentless Battle for Hearts and Minds in NATO’s War over Kosovo (Globale Gesellschaft und internationale Beziehungen)

Routledge Russia and NATO since 1991 - International Relations

Routledge Propaganda, the Press and Conflict - Military History

NATO and the Western Balkans: From Neutral Spectator to Proactive Peacemaker

NATO's Balkan Interventions (Adelphi series)

Serbia-NATO-Russia dopo la dichiarazione di indipendenza del Kosovo

The Lessons and Non-Lessons of the Air and Missile Campaign in Kosovo

NATO and the Former Yugoslavia: Crisis, Conflict and the Atlantic Alliance

War Over Kosovo: Politics and Strategy in a Global Age

Mapping European Security After Kosovo

The Hero's Journey Toward a Second American Century

Routledge NATO and Weapons of Mass Destruction - Security Study

Almost NATO: Partners and Players in Central and Eastern European Security: Partner and Players in Central and Eastern European Security (The New International Relations of Europe)

The Globalization of NATO: Intervention, Security and Identity: 17 (Routledge Global Security Studies)

NATO and the Issue of Russia (Russian Political, Economic and Security Issues)

Extending the European Security Community: Constructing Peace in the Balkans (Library of European Studies): v. 5

The Globalization of NATO: Intervention, Security and Identity (Routledge Global Security Studies)

Science Policy and Research Management in the Balkan Countries: 2 (NATO Science Partnership Subseries: 4, 2)

Transforming NATO in the Cold War: Challenges beyond Deterrence in the 1960s (CSS Studies in Security and International Relations)

The Routledge Handbook of Transatlantic Security

Britain, NATO and the Lessons of the Balkan Conflicts, 1991 -1999: 4 (The Sandhurst Conference Series)

The Nations of NATO: Shaping the Alliance's Relevance and Cohesion

Donors, Technical Assistance and Public Administration in Kosovo (Humanitarianism: Key Debates and New Approaches)

Understanding the War in Kosovo