£74.50

Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften Strategien Europaeischer Fluggesellschaften in Einem Liberalisierten Weltluftverkehr: 2366 (Europaeische Hochschulschriften / European University Studie)

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Description

Die Arbeit untersucht, welche Strategien die großen europäischen Fluggesellschaften entwickeln müssen, um angesichts der fortschreitenden Liberalisierung des internationalen Luftverkehrs langfristig als «Global Player» bestehen zu können. Zu Beginn erfolgt eine Darstellung der im Weltluftverkehr eingesetzten Regulierungsinstrumente sowie eine Bewertung der bisherigen Liberalisierungsbestrebungen. Hierauf wird die derzeitige Stellung europäischer Carrier charakterisiert. Den Hauptteil der Untersuchung bilden die Analyse luftverkehrsspezifischer Wettbewerbsfaktoren und die Beurteilung liberalisierungsbedingter Optimierungspotentiale, die sich im Rahmen einer Alleingangs-, Kooperations- oder Beteiligungsstrategie ergeben. Abschließend werden die zukünftige Entwicklung der Marktstruktur prognostiziert und konkrete Strategieoptionen für die Airlines in Europa aufgezeigt.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
01 January 1999
Listed Since
23 June 2009

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