Customer Relationship Management: The Ultimate Guide to the Efficient Use of CRM (XHOTT Guide) - Image 1

£77.96

Vieweg+Teubner Verlag Customer Relationship Management: The Ultimate Guide to the Efficient Use of CRM (XHOTT Guide)

Name: Customer Relationship Management: The Ultimate Guide to the Efficient Use of CRM (XHOTT Guide)
Brand: Vieweg+Teubner Verlag
Price: 77.96 GBP
Availability: InStock

E-business

About as cheap as it gets. The only time it was cheaper was 1 month ago.

£78 today · all-time low £77 (May 2026) · usually the usual

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Description

The rules change when the tools change Generating traffic to a website and catching the interest of the visitor, in order to make him buy a product or a service, is within everyone's reach today. Intensive research, try outs and the learning experience of E-Commerce pioneers have helped to uncover the marketing & sales possibilities of the Internet. But now that we have customers visiting our site, how do we keep them coming back? How to get a clear profile of each customer, so we can give him (or her!) the service he's looking for? And offer him other products he could also be interested in? To achieve this, companies are increasingly turning to Customer Relationship Management: the concentration of sales, marketing and service forces by integrating all dataflows into one data warehouse, thus blending internal processes with technology. The right way to market, sell and service customers requires a different CRM strategy for every company. Some organizations that reengineered their CRM processes are reporting revenue increases of up to 50%, whereas others have had obtained minimal gains or no improvement at all. The difference between the success or failure of a CRM project lies in the knowledge and ability that an organization brings to its efforts. This Hon Guide defines CRM from different points of view: sales, marketing, customer support and technology.

Product Specifications

Brand: Vieweg+Teubner Verlag
Format: paperback
ASIN: 3322849635
Category: Books > Subjects > Business, Finance & Law > E-Commerce > E-business
Domain: Amazon UK
Release Date: 27 December 2012
Listed Since: 03 March 2013

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Vieweg+Teubner Verlag Customer Relationship Management: The Ultimate Guide to the Efficient Use of CRM (XHOTT Guide)

About as cheap as it gets. The only time it was cheaper was 1 month ago.

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