Fraud Prevention in Online Digital Advertising (SpringerBriefs in Computer Science) - Image 1

£48.55

Springer Fraud Prevention in Online Digital Advertising (SpringerBriefs in Computer Science)

Name: Fraud Prevention in Online Digital Advertising (SpringerBriefs in Computer Science)
Brand: Springer
Price: 48.55 GBP
Availability: InStock

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Description

The authors systematically review methods of online digital advertising (ad) fraud and the techniques to prevent and defeat such fraud in this brief. The authors categorize ad fraud into three major categories, including (1) placement fraud, (2) traffic fraud, and (3) action fraud. It summarizes major features of each type of fraud, and also outlines measures and resources to detect each type of fraud. This brief provides a comprehensive guideline to help researchers understand the state-of-the-art in ad fraud detection. It also serves as a technical reference for industry to design new techniques and solutions to win the battle against fraud.

Product Specifications

Brand: Springer
Format: paperback
ASIN: 3319567926
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Advertising
Domain: Amazon UK
Release Date: 23 June 2017
Listed Since: 09 March 2017

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Springer Fraud Prevention in Online Digital Advertising (SpringerBriefs in Computer Science)

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