£149.79

De Gruyter Saur Praxishandbuch Bibliotheks- und Informationsmarketing

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Last 54 days · 54 data points (no recent data)

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£149.79 £147.34 £147.87 £148.41 £148.94 £149.48 £150.01 26 June 2026 09 July 2026 22 July 2026 04 August 2026 18 August 2026

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19 days 21 days 14 days · current 0 5 11 16 21 £148 £149 £150 Days at Price

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Most common price: £149 (21 days, 38.9%)

Price range: £148 - £150

Price levels: 3 different prices over 54 days

Description

Die Zukunftsfähigkeit von Bibliotheken und Informationseinrichtungen hängt entscheidend davon ab, wie es ihnen gelingt, die gesellschaftlichen, politischen, ökonomischen und technologischen Entwicklungen zu antizipieren und sich dazu im Kontext der Kultur- und Bildungslandschaft mit einem innovativen Dienstleistungskonzept zu positionieren. Das Handbuch überträgt aktuelle Marketingstrategien und -methoden aus einer systematischen Perspektive auf Bibliotheken und Informationseinrichtungen, so dass sie praxisrelevant und theoretisch fundiert sind. Leseprobe öffnen About the Author Ursula Georgy, Fachhochschule Köln, Fakultät für Informations- und Kommunikationswissenschaften, Köln, Germany; Frauke Schade, Hochschule für Angewandte Wissenschaften Hamburg, Fakultät DMI/Department Information, Hamburg, Germany.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
27 July 2012
Listed Since
13 December 2011

Barcode

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