The Internet and Rural Development in China: The Socio-Structural Paradigm: 97 (Europaeische Hochschulschriften / European University Studies / ... 40: Media et Journalisme, Communications) - Image 1

£53.25

Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften The Internet and Rural Development in China: The Socio-Structural Paradigm: 97 (Europaeische Hochschulschriften / European University Studies / ... 40: Media et Journalisme, Communications)

Name: The Internet and Rural Development in China: The Socio-Structural Paradigm: 97 (Europaeische Hochschulschriften / European University Studies / ... 40: Media et Journalisme, Communications)
Brand: Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften
Price: 53.25 GBP
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Description

Despite its low penetration in China’s vast rural areas, the Internet is generally perceived as a new engine for rural empowerment. By examining five Internet application initiatives in rural China, this book offers a unique view of the diffusion and usage of the Internet and its implications on the lives of rural people. Placed in the political, socioeconomic and infrastructure contexts of rural China, the book departs from the classical diffusion of innovations model and extends the existing knowledge on the adoption and usage of the Internet by rural people. In addition to testing the applicability of the diffusion of innovations theory to the diffusion of Information and Communications Technologies in the rural areas today, the study provides rich empirical evidence regarding the actual impact of the Internet on the livelihood of rural people. It also shows some innovative uses of the Internet in rural development.

Product Specifications

Brand: Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften
Format: paperback
ASIN: 3039115847
Category: Books > Subjects > Business, Finance & Law > E-Commerce
Domain: Amazon UK
Release Date: 16 May 2008
Listed Since: 06 June 2008

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Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften The Internet and Rural Development in China: The Socio-Structural Paradigm: 97 (Europaeische Hochschulschriften / European University Studies / ... 40: Media et Journalisme, Communications)

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