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£66 today · previous high £66 · all-time low £65

Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften Utility Drives Adoption: Understanding Internet Accessibility in Rural China

Amazon

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£65.85 £64.99 £65.18 £65.37 £65.55 £65.74 £65.93 26 July 2026 08 August 2026 21 August 2026 03 September 2026 17 September 2026
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Description

Utility Drives Adoption: Understanding Internet Accessibility in Rural China addresses the deep digital divide in China by exploring the reasons behind the lagging adoption of the internet in rural communities. With a four-year study and in-depth investigation into a number of rural communities across China, author Mingrui Ye unfolds a picture of internet use in rural villages and answers the questions why and in what scenario rural residents will or will not adopt internet-based digital devices like laptops or tablets. Additionally, this book contributes to diffusion theory with a newly established research model, by which new determinants responsible for internet adoption were discovered and mutual relations between influential factors at different levels revealed. A series of solutions to improve the adoption rate of the internet in rural China are suggested for implementation at multiple levels. Utility Drives Adoption not only provides a deeper understanding of internet adoption in rural communities but also revisits the theory of innovation diffusion with newly developed perspectives and research models. This book serves as a useful guide for researchers and students in relevant fields to further explore internet utility and adoption in rural China.

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