Academic posters: A textual and visual metadiscourse analysis: 214 (Linguistic Insights: Studies in Language and Communication) - Image 1

£73.34

Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften Academic posters: A textual and visual metadiscourse analysis: 214 (Linguistic Insights: Studies in Language and Communication)

Name: Academic posters: A textual and visual metadiscourse analysis: 214 (Linguistic Insights: Studies in Language and Communication)
Brand: Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften
Price: 71.29 GBP
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Description

This volume presents a cross-disciplinary analysis of academic poster presentations, taking into consideration the text and visuals that posters display depending on the discipline within which they are created. As the academic poster is a multimodal genre, different modal aspects have been taken into consideration when analysing it, a fact that has somehow complicated the genre analysis conducted, but has also stimulated the research work involved and, in the end, provided interesting results. The analysis carried out here has highlighted significant cross-disciplinary differences in terms of word count, portrait/landscape orientation and layout of posters, as well as discipline and subdiscipline-specific patterns for what concerns the use of textual interactive and interactional metadiscourse resources and visual interactive resources. The investigation has revealed what textual and visual metadiscourse resources are employed, where and why, and as a consequence, what textual and visual metadiscourse strategies should be adopted by poster authors depending on the practices and expectations of their academic community.

Product Specifications

Brand: Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften
Format: paperback
ASIN: 3034320833
Category: Books > Subjects > Arts & Photography > Graphic Arts > Typography
Domain: Amazon UK
Release Date: 23 February 2016
Listed Since: 15 February 2016

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Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften Academic posters: A textual and visual metadiscourse analysis: 214 (Linguistic Insights: Studies in Language and Communication)

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