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£78.23

About as cheap as it gets — within 5% of the all-time low it hit 3 months ago.

£78 today · all-time low £77 (Jul 2026) · usually £78

MACMILLAN Personalized News Communication and Media Trust in the Modern Era

Name: Personalized News Communication and Media Trust in the Modern Era
Brand: MACMILLAN
Price: 78.23 GBP
Availability: InStock

Public Relations

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Most common price: £78 (75 days, 100.0%)

Price range: £78 - £78

Price levels: 1 different prices over 75 days

Description

This book examines the role of media credibility and trust in news personalization and consumer engagement in the US. While much has been written about the use of algorithms in audience targeting, we define news personalization in a different way: as attempts by news personnel to build credibility and trust with consumers through a focus on relatable news. The book examines tactics such as the use of transparency cues in stories, responsiveness to audience comments, and disclosing personal information to consumers. It also addresses the challenges of news personalization, including how messaging from vested interests may also be seen by audiences as personalized news. In an age when individuals are increasingly determining their own ecology of news sources, this book offers a unique perspective on an emerging area of news customization and personalization.

Product Specifications

Brand: MACMILLAN
Format: hardcover
ASIN: 3031753631
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Public Relations
Domain: Amazon UK
Release Date: 27 February 2025
Listed Since: 10 September 2024

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About as cheap as it gets — within 5% of the all-time low it hit 3 months ago.

MACMILLAN Personalized News Communication and Media Trust in the Modern Era

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About as cheap as it gets — within 5% of the all-time low it hit 3 months ago.

MACMILLAN Personalized News Communication and Media Trust in the Modern Era

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

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