MACMILLAN Small Business Valuation Methods: How to Evaluate Small, Privately-Owned Businesses

Product Description Valuation is the natural starting point toward buying or selling a business or securities through the stock market. Essential in wealth management, the valuation process allows the measurement of the strengths and weaknesses of a company and provides a historical reference for its development. This guide on valuation methods focuses on three global approaches: the assetbased approach, the fundamental or DCF approach, and the market approach. Ultimately, this book provides the basics needed to estimate the value of a small business. Many pedagogical cases and illustrations underpin its pragmatic and didactic content. However, it also contains enough theories to satisfy an expert audience. This book is ideal for business owners and additional players in the business world, legal professionals, accountants, wealth management advisers, and bankers, while also of interest to business school students and investors. Review “ Small Business Valuation Methods: How to Evaluate Small, Privately-Owned Businesses represents a well-written and organized contribution to the business valuation existing theory and practice. It positions itself on the market as an useful tool to approach business evaluation, suited to business owners, professionals, accountants and business students.” (―Marco Fazzini, European University of Rome, Italy) From the Back Cover “Small Business Valuation Methods: How to Evaluate Small, Privately-Owned Businesses represents a well-written and organized contribution to the business valuation existing theory and practice. It positions itself on the market as an useful tool to approach business evaluation, suited to business owners, professionals, accountants and business students.” ―Marco Fazzini, European University of Rome, Italy Valuation is the natural starting point toward buying or selling a business or securities through the stock market. Essential in wealth management, the valuation process allows the measurement of the strengths and weaknesses of a company and provides a historical reference for its development. This guide on valuation methods focuses on three global approaches: the asset-based approach, the fundamental or DCF approach, and the market approach. Ultimately, this book provides the basics needed to estimate the value of a small business. Many pedagogical cases and illustrations underpin its pragmatic and didactic content. However, it also contains enough theories to satisfy an expert audience. This book is ideal for business owners and additional players in the business world, legal professionals, accountants, wealth management advisers, and bankers, while also of interest to business school students and investors. Yannick Coulon has 15 years of banking experience with the Suez Group in France and UBS in Switzerland and 10 years of experience with Iomega Corporation as product manager for the Zip drive in Europe. Yannick also teaches finance, including behavioral finance, at a business school in Brittany, France. He owns and manages four golf courses with his brother Emmanuel in western and southern France. He, therefore, has dual experience in teaching and managing small private companies. About the Author Yannick Coulon has 15 years of banking experience with the Suez Group in France and UBS in Switzerland and 10 years of experience with Iomega Corporation as product manager for the Zip drive in Europe. Yannick also teaches finance, including behavioral finance, at a business school in Brittany, France. He owns and manages four golf courses with his brother Emmanuel in western and southern France. He, therefore, has dual experience in teaching and managing small private companies.