MACMILLAN Digital Humour in the Covid-19 Pandemic: Perspectives from the Global South

Product Description Digital humour in the COVID-19 pandemic: Perspectives from the Global South offers a groundbreaking intervention on how digital media were used from below by ordinary citizens to negotiate the global pandemic humorously. This book considers the role played by digital media during the pandemic, and indeed in the socio-political life of the Global South, as indispensable and revolutionary to human communication. In many societies, humour not only signifies laughter and frivolity, but acts as an important echo that accompanies, critiques, questions, disrupts, agitates and comments on societal affairs and the human condition. This book analyses citizens’ use of social media and humour to mediate the pandemic in a diverse range of countries, including Brazil, India, Kenya, Nigeria, South Africa and Zimbabwe.  The book will appeal to academics and students of media and communication studies, political studies, rhetoric, and to policy makers. From the Back Cover Digital humour in the COVID-19 pandemic: Perspectives from the Global South offers a groundbreaking intervention on how digital media were used from below by ordinary citizens to negotiate the global pandemic humorously. This book considers the role played by digital media during the pandemic, and indeed in the socio-political life of the Global South, as indispensable and revolutionary to human communication. In many societies, humour not only signifies laughter and frivolity, but acts as an important echo that accompanies, critiques, questions, disrupts, agitates and comments on societal affairs and the human condition. This book analyses citizens’ use of social media and humour to mediate the pandemic in a diverse range of countries, including Brazil, India, Kenya, Nigeria, South Africa and Zimbabwe.  The book will appeal to academics and students of media and communication studies, political studies, rhetoric, and to policy makers.Shepherd Mpofu is Associate Professor in Media and Communications at the University of Limpopo, South Africa. He is an African Humanities Programme Fellow. He is co-editor of Mediating Xenophobia in Africa (Palgrave, 2020). He regularly publishes in academic journals on themes such as media and identity, media and protests, gender and race.  About the Author Shepherd Mpofu is Associate Professor in Media and Communications at the University of Limpopo, South Africa. He is an African Humanities Programme Fellow. He is co-editor of Mediating Xenophobia in Africa (Palgrave, 2020). He regularly publishes in academic journals on themes such as media and identity, media and protests, gender and race.