Emerging Sports as Social Movements: Disc Golf and the Rise of an Unknown Sport - Image 1

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MACMILLAN Emerging Sports as Social Movements: Disc Golf and the Rise of an Unknown Sport

Name: Emerging Sports as Social Movements: Disc Golf and the Rise of an Unknown Sport
Brand: MACMILLAN
Price: 91.5 GBP
Availability: InStock

Anthropology & Sociology

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Description

This volume examines the rise of an emerging sport as a grassroots effort (or “new social movement”), arguing that the growth of non-normative sports movements occurs through two social processes: one driven primarily by product development, commercialization, and consumption, and another that relies upon public resources and grassroots efforts. Through the lens of disc golf, informed by the author’s experience both playing and researching the sport, Joshua Woods here explores how non-normative sports development depends on the consistency of insider culture and ideology, as well as on how the movement navigates a broad field of market competition, government regulation, community characteristics, public opinion, traditional media, social media and technological change. Throughout, the author probes why some sports grow faster than others, examining cultural tendencies toward sport, individual choices to participate, and the various institutional forces at play.

Product Specifications

Brand: MACMILLAN
Format: hardcover
ASIN: 3030764567
Category: Books > Subjects > Biography > Medical, Legal & Social Sciences > Anthropology & Sociology
Domain: Amazon UK
Release Date: 29 July 2021
Listed Since: 15 August 2020

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MACMILLAN Emerging Sports as Social Movements: Disc Golf and the Rise of an Unknown Sport

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