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MACMILLAN How We Use the Media: Strategies, Modes and Styles (Transforming Communications – Studies in Cross-Media Research)

Name: How We Use the Media: Strategies, Modes and Styles (Transforming Communications - Studies in Cross-Media Research)
Brand: MACMILLAN
Price: 85.53 GBP
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Media Studies

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Description

This volume considers strategies, modalities, and styles of media use and reception. Dynamic changes in media technology and infrastructure have spurred important changes in media use. Looking at these developments within the common conceptual framework of reception strategies, modes and styles of media use and reception, this volume is highly relevant against the background of the changing media environment. When it comes to media use and reception, communication research has mainly dealt with two much-cited questions: What do the media do with the people? What do the people do with the media? In comparison, the discipline has devoted less attention to how the media are used, the modalities, patterns or configurations of the actual practices of media use. The volume features original contributions, both empirical and theoretical, on the key concepts and approaches in the field, covering old and new media and different types of media content. Offering a comprehensive overview of existing research as well as promoting original findings and insights, the volume will be of interest to communication researchers, students, and scholars.

Product Specifications

Brand: MACMILLAN
Format: hardcover
ASIN: 3030413128
Category: Books > Subjects > Politics, Philosophy & Social Sciences > Social Sciences > Communication Studies > Media Studies
Domain: Amazon UK
Release Date: 07 November 2020
Listed Since: 23 January 2020

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MACMILLAN How We Use the Media: Strategies, Modes and Styles (Transforming Communications – Studies in Cross-Media Research)

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