The Media Industries and their Markets: Quantitative Analyses (Applied Econometrics Association Series) - Image 1

£84.99

MACMILLAN The Media Industries and their Markets: Quantitative Analyses (Applied Econometrics Association Series)

Name: The Media Industries and their Markets: Quantitative Analyses (Applied Econometrics Association Series)
Brand: MACMILLAN
Price: 84.99 GBP
Availability: InStock

Econometrics

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Description

This book looks at quantitative studies on media markets, examining economic environment, supply and concentration in the media, and demand. It presents the most recent econometric research on the media and their markets, and provides insights on media enterprises, such as, corporate strategy, marketing and advertizing.

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Product Specifications

Brand: MACMILLAN
Format: hardcover
ASIN: 0230277705
Category: Books > Subjects > Business, Finance & Law > Economics > Econometrics
Domain: Amazon UK
Release Date: 17 September 2010
Listed Since: 18 February 2010

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MACMILLAN The Media Industries and their Markets: Quantitative Analyses (Applied Econometrics Association Series)

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