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Springer Emerging Market Multinationals and Europe: Challenges and Strategies

Name: Emerging Market Multinationals and Europe: Challenges and Strategies
Brand: Springer

International

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Recently, there have been public concerns about the impact of emerging market multinationals. The expansion of China's multinationals to Europe and the Belt and Road Initiative is a prominent example that has kindled hope but also started to increase awareness of the long-term implications. Based on a systematic analysis of internationalization theories, the role of foreign direct investment and multinational companies combined with in-depth empirical research using case studies in Turkey, Russia, Latin America, Asia and Europe, this timely edited volume addresses opportunities and concerns related to this new trend. It also provides new insights that are highly relevant for scholars, policy makers, regional business agencies and students, as well as the public at large. By focusing on the (potential) impact of the expansion of emerging market multinationals on Europe and by including a long-term perspective, the book offers a fresh perspective on a highly controversial issue.

Product Specifications

Brand: Springer
Format: Paperback
ASIN: 3030312933
Category: Books > Subjects > Business, Finance & Law > Accounting > International
Domain: Amazon UK
Release Date: 26 November 2020
Listed Since: 30 October 2020

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Springer Emerging Market Multinationals and Europe: Challenges and Strategies

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