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Cambridge University Press Emerging Multinationals in Emerging Markets

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27 b/w illus. 32 tables

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Description
Why have so many firms in emerging economies internationalized quite aggressively in the last decade? What competitive advantages do these firms enjoy and what are the origins of those advantages? Through what strategies have they built their global presence? How is their internationalization affecting Western rivals? And, finally, what does all this mean for mainstream international business theory? In Emerging Multinationals in Emerging Markets, a distinguished group of international business scholars tackle these questions based on a shared research design. The heart of the book contains detailed studies of emerging-market multinationals (EMNEs) from the BRIC economies, plus Israel, Mexico, South Africa, and Thailand. The studies show that EMNEs come in many shapes and sizes, depending on the home-country context. Furthermore, EMNEs leverage distinctive competitive advantages and pursue distinctive internationalization paths. This timely analysis of EMNEs promises to enrich mainstream models of how firms internationalize in today's global economy.

Product Specifications
Brand
Cambridge University Press
Model
27 b/w illus. 32 tables
Format
paperback
ASIN
0521160189
Category
Books > Subjects > Business, Finance & Law > Economics
Domain
Amazon UK
Release Date
22 July 2010
Listed Since
09 March 2010

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No barcode data available

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