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Palgrave Pivot Cultural Heritage Marketing: A Relationship Marketing Approach to Conservation Services

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Description
Providing an overview of the marketing principles and tools that pertain to the area of heritage conservation services, this book combines research and practice to offer an alternative to the classical transactional marketing approach. Instead, the author argues for the relationship marketing approach, promoted and adopted by the Nordic School of Service Marketing. Offering a startlingly rare, but logical and practical marketing approach, this book also provides food for thought for academics dealing with managerial and marketing aspects in the field of cultural heritage and cultural heritage services.

Product Specifications
Brand
Palgrave Pivot
Format
hardcover
ASIN
3030002861
Category
Books > Subjects > Arts & Photography > Exhibition & Collection Catalogs > Museums
Domain
Amazon UK
Release Date
07 November 2018
Listed Since
01 August 2018

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