Cultural Heritage Marketing: A Relationship Marketing Approach to Conservation Services - Image 1

£45.76

Palgrave Pivot Cultural Heritage Marketing: A Relationship Marketing Approach to Conservation Services

Name: Cultural Heritage Marketing: A Relationship Marketing Approach to Conservation Services
Brand: Palgrave Pivot
Price: 45.76 GBP
Availability: InStock

Museums

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Description

Providing an overview of the marketing principles and tools that pertain to the area of heritage conservation services, this book combines research and practice to offer an alternative to the classical transactional marketing approach. Instead, the author argues for the relationship marketing approach, promoted and adopted by the Nordic School of Service Marketing. Offering a startlingly rare, but logical and practical marketing approach, this book also provides food for thought for academics dealing with managerial and marketing aspects in the field of cultural heritage and cultural heritage services.

Product Specifications

Brand: Palgrave Pivot
Format: hardcover
ASIN: 3030002861
Category: Books > Subjects > Arts & Photography > Exhibition & Collection Catalogs > Museums
Domain: Amazon UK
Release Date: 07 November 2018
Listed Since: 01 August 2018

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Palgrave Pivot Cultural Heritage Marketing: A Relationship Marketing Approach to Conservation Services

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