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£135.38

Cognella American Mass Media and Popular Culture

Name: American Mass Media and Popular Culture
Brand: Cognella
Price: 135.38 GBP
Availability: InStock

Media & Communication Industries

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Description

About the Author Qingwen Dong earned his Ph.D. in Communications from Washington State University. Currently he is a Professor, and Chair of the Department of Communications at the University of the Pacific in Stockton, California where he teaches communication research methods, intercultural communication, and graduate seminars on mass communication. Dr. Dong has authored or coauthored more than 40 research papers for scholarly journals and communication publications. He has presented over 70 papers at regional, national, and international conferences. In 2007, Dr. Dong was the University Eberhardt Teacher/Scholar Award recipient, and in 2009 he received the Faculty Mentor Award. Product Description American Mass Media and Popular Culture introduces the impact that mass media have on American popular culture. In this anthology, students will be exposed to a wide range of voices and ideas about media issues and media effects, as this reader is structured to help students examine popular culture through a critical and empirical perspective. In particular, students will explore various new media and their persuasive effects. The three-part anthology consists of 26 essays. The first part provides guiding principles, theories, and perspectives needed to examine American mass media's influences and effects. The second part covers a range of popular culture topics such as romance, love, and sex, and takes a close examination of American television's socialization effects on shaping viewers' attitudes, values, and ideals. The third part introduces new media and their impacts on American popular culture, encompassing teen emancipation, blogging, texting, and romantic communication over social media such as MySpace and Facebook.

Product Specifications

Brand: Cognella
Format: paperback
ASIN: 1935551752
Category: Books > Subjects > Politics, Philosophy & Social Sciences > Social Sciences > Communication Studies > Media & Communication Industries
Domain: Amazon UK
Release Date: 30 January 2010
Listed Since: 08 December 2009

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Cognella American Mass Media and Popular Culture

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