£50.47

Triarchy Press Ltd The Pricing Strategy Audit

Name: The Pricing Strategy Audit
Brand: Triarchy Press Ltd
Price: 50.47 GBP
Availability: InStock

Market Research

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Last 81 days · 81 data points (no recent data)

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Price distribution over 81 days • 1 price levels

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Most common price: £51 (81 days, 100.0%)

Price range: £51 - £51

Price levels: 1 different prices over 81 days

Description

This detailed self-assessment audit can be used: • to measure and improve the effectiveness of your present pricing strategy • or to create a sound pricing strategy where none exists. First, use the audit to understand the 5 factors to consider when setting prices - and how to balance them. Then get clear answers to questions like these: • Does your pricing strategy support broader corporate objectives? • Have you fully understood the influence of price on your customers? • Do you use price correctly as an indicator of product/service quality? • Do you use reference prices and differential prices effectively? • How well do you use breakeven and profit analysis? • Do you use appropriate pricing strategies at different stages in the product/service life cycle? • How do you use promotions and discounting? • Have you considered the legal issues? The audit doubles as a complete introduction to the whole question of how to set prices and calculate the consequences of your pricing decisions. The audit's 7 steps are: Step 1: Assess the Consistency Between Corporate and Pricing Objectives Step 2: Assess the Relevant Economics for the Pricing Strategy Step 3: Determine How Your Buyers Perceive Prices Step 4: Determine the Relevant Costs for the Pricing Strategy Step 5: Determine the Characteristics of each Specific Price Decision Step 6: Integrate Specific Price Decisions into an Overall Pricing Strategy Step 7: Assess the Administrative Structure for Managing the Pricing Function.

Product Specifications

Brand: Triarchy Press Ltd
Format: paperback
ASIN: 1907766006
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Market Research
Domain: Amazon UK
Release Date: 20 September 2010
Listed Since: 04 February 2012

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Triarchy Press Ltd The Pricing Strategy Audit

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