Globe Law and Business Limited The Business of Law: Strategies for Success

Product Description In the current climate, it is vital that practitioners are aware not just of legal developments, but also of how to sell their expertise in a crowded marketplace. This high-level title, published in conjunction with the International Bar Association (IBA), brings together the expertise of IBA members and experienced practitioners to produce a practical guide to law firm management and building a successful business. The title is about contributing to the growth of a firm since growth means higher profits, and everyone can both contribute to and benefit from this rather than on law firm management. It is a pragmatic guide rather than an attempt at crystal ball gazing, and examines issues ranging from the impact of the financial crisis on law firm to marketing and PR, the challenge of internationalisation, how to grow a law firm and governance. The book features chapters from leading international practitioners and experts, including Stephen Denyer from Allen & Overy, Professor Carole Silver from Indiana University Maurer School of Law and Sean Twomey from Norton Rose. The book will be of practical interest to any lawyers who are looking to build their law firm whether they be managing partners, lead partners in a department or lawyers seeking to build their client base and contribute to the growth of the firm. The book will be of interest to any ambitious lawyer, from sole practitioners that wish to grow their business to members of multinational companies seeking a higher profile for themselves and their companies. Review This publication should be of practical interest to managing partners, heads of departments or lawyers seeking to build their client base and contribute to the growth of their firm.-PLC Magazine For anyone starting up a new practice, venturing onto the management side of law or simply interested in contributing more effectively to the growth of their own firm, The Business of Law is an invaluable and highly insightful guide. --Catriona Watt and Ronnie Fox, Communications Officer, IBA Young Lawyers' Committee; A great book! The offering of topics, written by high calibre people is unparalleled in the market. Hence, for everybody who wants to understand legal markets and to learn something about best practices in strategy and management this book is a must. --Markus Hartung, Director of the Bucerius Center on the Legal Profession at Bucerius Law School, Hamburg (Germany) It is a pragmatic guide that analyses the impact of the financial crisis and demonstrates that maintaining a solid base built up with marketing and PR can develop the client base and contribute to growth. --The Global Legal Post