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Cengage Learning Strategic Innovation: Lecturer's Resource Manual

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Description

Direct observation of innovating firms in competitive action is a highly relevant way to learn about business strategy. This collection of cases provides a rich, in-depth, real-world sample of strategic innovation in action. The cases chosen illustrate a variety of innovative possibilities in different sectors.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
29 May 1997
Listed Since
03 October 2006

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