£92.20

Springer Creativity and Strategy: An Integrative Analysis

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Description

This book provides an integrative analysis of creativity and strategic practices, particularly strategic problem formulation and strategic decision making. It examines the decision and not the individual as a unit of analysis, which leads to a deeper understanding of creative outcomes. It draws a correlation between strategic intent and creative outcomes, both positive and negative, and provides an integrated framework for understanding creativity. Finally, the book develops a creative strategic framework and draws conclusions for the practice of management and for future research.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
23 June 2022
Listed Since
26 May 2022

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