Coopetition: Winning Strategies for the 21st Century - Image 1

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Edward Elgar Publishing Coopetition: Winning Strategies for the 21st Century

Name: Coopetition: Winning Strategies for the 21st Century
Brand: Edward Elgar Publishing
Price: 75.27 GBP
Availability: InStock

International Economics

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Description

As an original strategic management perspective, coopetition has hitherto been underexploited in analysing contemporary firm strategies and behaviours and, more generally, managerial practices and processes. This innovative book provides both theoretical insights and empirical evidence on coopetition. Coopetition shows great interpretive and normative potential and is likely to be an increasingly important tool. This book is one of the first key contributions in shaping and systematizing a novel coopetition agenda in the field of strategy. The book argues that coopetition is neither an extension of competition theory, nor an extension of cooperative theory. It is in fact a specific and distinctive research object, which calls for dedicated theoretical investigation to develop questions for theory, method, and managerial practice. This book provides both practitioners and academic scholars with a milestone that brings together an active community of researchers expressly mobilized around the creative in-depth scrutiny of coopetition. It will greatly appeal to researchers, scholars, and graduate students of management, business strategy competitive dynamics, and international business, as well as practitioners such as managers and consultants.

Product Specifications

Brand: Edward Elgar Publishing
Format: hardcover
ASIN: 1848443218
Category: Books > Subjects > Business, Finance & Law > Economics > International Economics
Domain: Amazon UK
Release Date: 30 June 2010
Listed Since: 12 May 2010

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About as cheap as it gets — within 5% of the all-time low it hit 2 months ago.

Edward Elgar Publishing Coopetition: Winning Strategies for the 21st Century

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About as cheap as it gets — within 5% of the all-time low it hit 2 months ago.

Edward Elgar Publishing Coopetition: Winning Strategies for the 21st Century

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Similar Products You Might Like

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