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Routledge Coopetition Strategy: Theory, experiments and cases: 47 (Routledge Studies in Global Competition)

Name: Coopetition Strategy: Theory, experiments and cases: 47 (Routledge Studies in Global Competition)
Brand: Routledge
Price: 109.86 GBP
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Description

This innovative book portrays the state-of-the-art of coopetition strategy regarded as a compelling mindset to exploit entirely the potential of actors’ interdependencies (firms, governments, suppliers, customers, scientists and partners) in today’s global scenarios. It provides the rudiments for navigating an exploration journey into a virtually new and emergent management subfield. This volume presents three key distinctive features: it is the first attempt that delves systematically and rigorously into coopetition strategy and coopetitive behaviour; it clearly elucidates the contribution of coopetition to the advancement of strategic management and managerial practice; it is the outcome of the collective brains of several scholars, with diverse geographical roots and backgrounds, who cultivate original research on co-opetition strategy from a variety of perspectives (economic, managerial, political) and multiple methods (theory building, game-theoretical, experimental and inductive case-based inquiries). Looking into this volume, the reader will realize that, while the topic is at the beginning of its lifecycle, coopetition strategy has touched an important crossroads which solicits a more comprehensive and systematic assessment. If mindfully formulated and implemented, this hybrid strategic option is able to increase returns and generate value for shareholders, entrepreneurs, managers and coopetitors.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0415438985
Category: Books > Subjects > Business, Finance & Law > Accounting > International
Domain: Amazon UK
Release Date: 03 July 2009
Listed Since: 25 July 2007

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Routledge Coopetition Strategy: Theory, experiments and cases: 47 (Routledge Studies in Global Competition)

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