Channel View Publications Network Analysis and Tourism: From Theory to Practice (Aspects of Tourism)

This book provides a comprehensive review of the contribution of network analysis to the understanding of tourism destinations and organizations. It discusses both the theoretical and methodological underpinnings of network analysis and then illustrates the relevance of this approach in a series of tourism applications. Review At last a book that addresses a fast growing field of enquiry within tourism studies, a field in which there has been a noticeable paucity of compressed knowledge in the medium of a reader for academic studies. A great strength of the book is certainly its accessibility to the 'lay' person interested in the potential and limitations of network analysis techniques in the realm of tourism research. As such it will be of particular interest to the growing body of network theory oriented research students at doctoral and possibly masters levels in tourism institutions and departments, as well as offering insights to those in more generic fields within social and political science studies. It is a commendable and timely introduction to the field, which will be of particular use as a research methods reader in network analysis.--Philip Goulding, Sheffield Hallam University, UK in the Journal of Policy Research in Tourism, Leisure and Events, 1(3): 2009, in November 2009 The book is a real joy to read. I congratulate the editors for an interesting, succinct, and comprehensive book on the application of network analysis in interpreting and analysing tourism.-- "Prem Chhetri, RMIT University, Australia, in Tourism Recreation Research Volume 34, Number 3." About the Author Noel Scott has extensive experience as a senior tourism manager and researcher and over 25 years in industry research positions. He holds a doctorate in tourism management and Master degrees in marketing and business administration and is a senior lecturer at The University of Queensland, Brisbane, Australia. Rodolfo Baggio is a lecturer at Bocconi University in Milan, Italy. He has a background in physics and actively researches and teaches in the field of information technology and tourism. He is now applying quantitative network analysis methods to the study of tourism destinations. Chris Cooper has degrees in geography from University College London. He is joint editor of Channel View s Aspect of Tourism Series and co-editor of Current Issues in Tourism. His research interests lie in the area of destination management particularly focussing on network analysis and innovation. He is currently director of the Christel deHaan Tourism and Travel Research Centre at the University of Nottingham, UK. Excerpt. © Reprinted by permission. All rights reserved. Network Analysis and Tourism From Theory to Practice By Noel Scott, Rodolfo Baggio, Chris Cooper Multilingual Matters Copyright © 2008 Noel Scott, Rodolfo Baggio, Chris Cooper and the authors of individual chapters All rights reserved. ISBN: 978-1-84541-088-9 Contents Figures, Contributors, 1 Introduction, 2 The Historical Development of Network Theories, 3 The Network Concept and Tourism, Part 1 Qualitative Approaches to Tourism Network Analysis, 4 Conceptual Tools for Evaluating Tourism Partnerships, 5 Tourism Destination Networks and Knowledge Transfer, 6 Policy Networks and Tourism Governance, 7 Network Governance and Connectivity: A Case Study, 8 The Benefits of Networks for Small and Medium Sized Tourism Enterprises, 9 International Tourism Trade Networks: The Case of the Chinese Inbound Travel Trade to Australia, 10 Power, Destination Branding and the Implications of a Social Network Perspective, Part 2 Quantitative Approaches to Tourism Network Analysis, 11 Issues in Quantitative Network Analysis, 12 Visualising Tourism Networks: Connecting the Dots, 13 Complex Tourism Networks, 14 Technological Tourism Networks and Network Simulation, 15 Conclusions, References, Index, CHAPTER 1 Introduction We live in a network