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Cipd - Kogan Page Business Research Methods: A Practical Approach

Name: Business Research Methods: A Practical Approach
Brand: Cipd - Kogan Page
Price: 45.32 GBP
Availability: InStock

Operational Research

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Description

Organizations need research, and managers have to be able to commission, judge and use others' research as well as conduct research themselves to inform business decisions. Business Research Methods helps you understand the challenges of carrying out worthwhile research into significant issues and develop a wide range of research-related professional skills. Guiding you through the process of selecting, carrying out and reporting on a successful research project, it breaks down the research process, from exploring the literature and crafting a research proposal to practical research management and addressing the transferable skills of project management and communication. Business Research Methods places research firmly in the real world, exploring why research is done and how to ensure that projects are meaningful for organizations. Examples and case studies, including examples of students' projects, give learners with little or no work experience a meaningful context in which to relate their own projects. Online supporting resources for lecturers include an instructor's manual with additional activities and supporting handouts, lecture slides and figures and tables from the text. Resources for students include web links, templates, quizzes, activities, examples of practice and sample questionnaire results for students.

Key Features

Business Research Methods: A Practical Approach

Product type: ABIS BOOK

Brand: Cipd Kogan Page

Product Specifications

Brand: Cipd - Kogan Page
Format: paperback
ASIN: 1843982285
Category: Books > Subjects > Business, Finance & Law > Management > Operational Research
Domain: Amazon UK
Release Date: 24 November 2009
Listed Since: 12 January 2009

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Cipd - Kogan Page Business Research Methods: A Practical Approach

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