Atmospheric Turn in Culture and Tourism: Place, Design and Process Impacts on Customer Behaviour, Marketing and Branding: 16 (Advances in Culture, Tourism and Hospitality Research, 16) - Image 1

£83.63

emerald PUBLISHING Atmospheric Turn in Culture and Tourism: Place, Design and Process Impacts on Customer Behaviour, Marketing and Branding: 16 (Advances in Culture, Tourism and Hospitality Research, 16)

Name: Atmospheric Turn in Culture and Tourism: Place, Design and Process Impacts on Customer Behaviour, Marketing and Branding: 16 (Advances in Culture, Tourism and Hospitality Research, 16)
Brand: emerald PUBLISHING
Price: 83.63 GBP
Availability: InStock

Brands & Corporate Identity

Price History & Forecast

Last 45 days • 45 data points (No recent data available)

Historical

Generating forecast...

Price Distribution

Price distribution over 45 days • 1 price levels

Days at Price

Price Analysis

Most common price: £84 (45 days, 100.0%)

Price range: £84 - £84

Price levels: 1 different prices over 45 days

Description

Combining ideas of sustainable development, product development and branding with notions from the fields of design, space shaping and architecture, this volume of Advances in Culture, Tourism and Hospitality Research offers contemporary perspectives on the strategic development, evaluation and impact of 'atmospheric quality' in tourism and hospitality service situations. Contributors explore the way atmospheric qualities in tourism and hospitality strongly influence customer behaviour and how their emotional responses to sensory pleasures translate into authentic experiences, excitement, happiness or enjoyment. Examples discussed include: participatory shaping of destination atmospheres urban atmospheres 'silent' airports atmosphere of religious buildings residents as elements of atmosphere emotional contagion building culture and architecture eAtmospherics light and colour effects in hospitality encounters the co-created atmosphere of concerts and events. Incorporating theoretical perspectives on atmosphere in culture, inter-cultural communication and marketing and numerous practical examples to promote a deeper understanding of atmospheric qualities in sustainable tourism and hospitality, this book furthers academic knowledge and gives guidance to tourism and hospitality practitioners interested in improving the atmospheric quality of their offers for the benefit of their guests.

Product Specifications

Brand: emerald PUBLISHING
Format: hardcover
ASIN: 1838670718
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Brands & Corporate Identity
Domain: Amazon UK
Release Date: 29 November 2019
Listed Since: 05 August 2019

Barcode

No barcode data available

emerald PUBLISHING Atmospheric Turn in Culture and Tourism: Place, Design and Process Impacts on Customer Behaviour, Marketing and Branding: 16 (Advances in Culture, Tourism and Hospitality Research, 16)

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

The Handbook of Managing and Marketing Tourism Experiences

Tourism and the Implications of Climate Change: Issues and Actions: 3 (Bridging Tourism Theory and Practice, 3)

Sustainable Marketing of Cultural and Heritage Tourism (Routledge Critical Studies in Tourism, Business and Management)

Marketing Places and Spaces: 10 (Advances in Culture, Tourism and Hospitality Research, 10)

Contemporary Challenges of Climate Change, Sustainable Tourism Consumption, and Destination Competitiveness: 15 (Advances in Culture, Tourism and Hospitality Research, 15)

Tourism Planning and Destination Marketing

Sustainable Marketing of Cultural and Heritage Tourism (Routledge Critical Studies in Tourism, Business and Management)

Routledge Event Tourism and Cultural Tourism: Issues and Debates

Tourist Behavior: Past, Present, and Future (Advances in Hospitality and Tourism)

Tourism and Social Marketing (Routledge International Series in Tourism, Business and Management)

Advances in Hospitality and Leisure: 13

Hospitality and Tourism Management - Nova Science Publishers

International Cultural Tourism: Management, Implications and Cases

Marketing Innovations for Sustainable Destinations

Routledge - The Cultural Moment in Tourism (Advances in Tourism)

Routledge - Emotion in Motion: Tourism, Affect and Transformation

Brand Co-Creation Tourism Research: Contemporary Issues and Challenges (Advances in Hospitality and Tourism)

The Routledge Handbook of Cultural Tourism

Airport Marketing Strategies: Aviation and Tourism Perspectives

Tourism Social Media: Transformations in Identity, Community and Culture: 18 (Tourism Social Science Series, 18)

Advances in Hospitality and Leisure: 9

Strategic Marketing in Tourism Services

Cultural and Tourism Innovation in the Digital Era: Sixth International IACuDiT Conference, Athens 2019 (Springer Proceedings in Business and Economics)

Cultural and Tourism Innovation in the Digital Era: Sixth International IACuDiT Conference, Athens 2019 (Springer Proceedings in Business and Economics)