Social Marketing and Behaviour Change: From Theory to Action: Second Edition (New Horizons in Marketing series) - Image 1

£114.54

Edward Elgar Publishing Social Marketing and Behaviour Change: From Theory to Action: Second Edition (New Horizons in Marketing series)

Name: Social Marketing and Behaviour Change: From Theory to Action: Second Edition (New Horizons in Marketing series)
Brand: Edward Elgar Publishing
Price: 114.54 GBP
Availability: InStock

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Description

This thoroughly revised second edition of Social Marketing and Behaviour Change provides a comprehensive examination of behaviour change models, theories, approaches and tools as they have been applied to social marketing and other social change contexts. Drawing on a global review of social marketing literature, this comprehensively updated edition is an essential reference and toolkit for academics and practitioners to design, manage, and evaluate social marketing and behaviour change intervention programs, strategies and campaigns. This second edition also introduces new chapters on macro-social marketing, capabilities, participatory, social, and systems and services models, as well as chapters on strategic planning, expanding the theoretical framework to reflect contemporary developments in this burgeoning field. This book is beneficial for scholars and students of business and management, communication, marketing and social psychology. It serves as an essential guide for academics and practitioners, providing actionable advice across the fields of health promotion, environmental communication and public policy.

Product Specifications

Brand: Edward Elgar Publishing
Format: hardcover
ASIN: 1803926244
Category: Books > Subjects > Business, Finance & Law > Economics
Domain: Amazon UK
Release Date: 17 April 2026
Listed Since: 05 October 2025

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Edward Elgar Publishing Social Marketing and Behaviour Change: From Theory to Action: Second Edition (New Horizons in Marketing series)

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