Edward Elgar Publishing Strategies for the Digital Customer Experience: Connecting Customers with Brands in the Phygital Age (New Horizons in Marketing series)

Digital Marketing and Artificial Intelligence (New Horizons in Marketing series)

Edward Elgar Publishing

Exploring Emotions in Customer Experience Research (New Horizons in Marketing series)

Edward Elgar Publishing

Advanced Introduction to Digital Marketing (Elgar Advanced Introductions series)

Edward Elgar Publishing

Social Marketing and Behaviour Change: From Theory to Action: Second Edition (New Horizons in Marketing series)

Edward Elgar Publishing

SMEs in the Digital Era: Opportunities and Challenges of the Digital Single Market

Edward Elgar Publishing

Digital Leadership: Concepts and Cases

Edward Elgar Publishing

Handbook on Digital Platforms and Business Ecosystems in Manufacturing (Research Handbooks in Business and Management series)

Edward Elgar Publishing

Digital Entrepreneurship in Science, Tech and Innovation Book

Edward Elgar Publishing

Elgar Encyclopedia of Entrepreneurship and Digitalization (Elgar Encyclopedias in Business and Management series)

Edward Elgar Publishing

Digital Innovation and Sustainability in Education (Progressing the Sustainable Development Goals series)

Edward Elgar Publishing

Sustainable Digital Enterprise: Innovating Strategies for the Social Media Ecosystem

Multinational Enterprises and Emerging Economies (New Horizons in International Business series)

Edward Elgar Publishing

Bewitching Consumer Culture: Witchcraft, Feminism and Markets (New Horizons in Marketing series)

Edward Elgar Publishing

International Business in Digital Transition: How Exporters Navigate Through Challenging International Environments

Edward Elgar Publishing

Advanced Introduction to the Experience Economy (Elgar Advanced Introductions series)

Edward Elgar Publishing

The Twin Digital and Green Transition: Business, Consumers and Policy

Edward Elgar Publishing

The Elgar Companion to the Geopolitics of Digital Sovereignty: Contested Networks, Territories and Self-determination

Edward Elgar Publishing

CSR and Climate Change Implications for Multinational Enterprises (New Horizons in International Business series)

Edward Elgar Publishing

A Research Agenda for Service Marketing (Elgar Research Agendas)

Edward Elgar Publishing

Alternative Marketing Approaches for Entrepreneurs

Edward Elgar Publishing

Entrepreneurship in the Digital and Sustainable Era: Exploring Social Capital and Human Potential (Frontiers in European Entrepreneurship series)

Edward Elgar Publishing

Digitalization, Data and Welfare: Sociotechnical Approaches to Service Delivery

Edward Elgar Publishing

Collaborating for Digital Transformation: How Internal and External Collaboration Can Contribute to Innovate Public Service Delivery

Edward Elgar Publishing

Belonging in the Workplace: Perspectives and Practices (New Horizons in Management series)

Edward Elgar Publishing