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£76.12

Cabi Customer Experience Management in the Caribbean: Concepts, Case Studies and Challenges

Name: Customer Experience Management in the Caribbean: Concepts, Case Studies and Challenges
Brand: Cabi
Price: 76.12 GBP
Availability: InStock

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Description

Diving into the evolution of Customer Experience this text offers an insightful exploration of the paradigm shift from customer service to Customer Experience (CX) within the Caribbean context. Unveiling the dynamics of CX's influence on satisfaction, loyalty, and business profitability, this book delves into strategic planning, employee development, data-driven decisions, and emerging technological trends, and it fills a crucial gap in the literature with: - An array of Caribbean case studies; - Enhanced theoretical concepts and a deep appreciation of customer experience management in the Caribbean; - References of best practices to address critical issues affecting the delivery of a quality customer experience. Scholars and practitioners within customer service, services marketing, customer experience management and customer relationship marketing in the retail hospitality and tourism, financial, health care and education sectors will find this a valuable resource on CX's transformative power in this region and beyond.

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Brand: Cabi
Format: Hardcover
ASIN: 1800626770
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Customer Services
Domain: Amazon UK
Release Date: 18 September 2024
Listed Since: 23 April 2024

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Cabi Customer Experience Management in the Caribbean: Concepts, Case Studies and Challenges

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