£70.00

Marketing to the Invisible Investor: Lessons in Digital Marketing for Financial Companies

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£75.00 £56.25 £60.34 £64.43 £68.52 £72.61 £76.71 23 May 2024 20 October 2024 19 March 2025 16 August 2025 13 January 2026

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55 days 31 days 379 days · current 31 days 37 days 68 days 0 95 190 284 379 £58 £65 £70 £71 £73 £75 Days at Price

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Description

How do you reach the investor you never see? This is the question that plagues the 21st century fund manager. In a world that's moved rapidly from fact-to-face meetings and events to online contact, the way funds are marketed has changed forever. In this book, Paul Das uses his 20+ years of financial marketing experience to show you how to navigate an investor journey that, for so many, is now entirely digital. He outlines how funds can capitalise on this new reality and use digital techniques to reach prospects and clients more effectively than ever before. Covering data collection and analysis, email marketing, social media, copywriting skills, the psychology of persuasion - and lots more - this book is required reading for anyone in the fund marketing sector.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
13 August 2021
Listed Since
17 August 2021

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