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Business Science Reference Managing, Marketing, and Maintaining Maritime and Coastal Tourism (Advances in Hospitality, Tourism, and the Services Industry)

Name: Managing, Marketing, and Maintaining Maritime and Coastal Tourism (Advances in Hospitality, Tourism, and the Services Industry)
Brand: Business Science Reference

Call Centre Management

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Product Description The extraordinary beauty, cultural wealth, and diversity of EU's coastal areas have designated them as one of the preferred destinations for many holiday-goers. The numerous businesses that operate in these heavily traveled areas have to struggle with other similarly-minded companies and with providing sustainable practices for the people and surrounding area. Managing, Marketing, and Maintaining Maritime and Coastal Tourism is a pivotal reference source that provides vital material on the application of multidisciplinary and interdisciplinarity logic surrounding sea tourism. While highlighting topics such as destination marketing, event management, and global business, this publication explores the dynamic capabilities and the methods of overall management of hospitality by the sea. This book is ideally designed for marketers, advertisers, tour directors, cruise directors, travel agents, port managers, coastal cities managers, event coordinators, academics, students, researchers, policymakers, public managers, and tourism entrepreneurs. About the Author Mafalda Patuleia has a PhD in Tourism from the Faculty of Economics of the University of Algarve. Graduated in Tourism at INP and obtained a Master's degree from ISCTE in Communication, Culture and Information Technologies. She is the Head of Tourism Department of the Lusófona Group and Dean of the Higher Institute of New Professions (INP), where she also teaches, among other subjects, Tourism Studies and Sociology of Leisure and Tourism. He is President of the Technical and Scientific Council of INP. He teaches at various national and foreign universities. He writes in several newspapers related to tourism.

Product Specifications

Brand: Business Science Reference
Format: paperback
ASIN: 1799815234
Category: Books > Subjects > Business, Finance & Law > Management > Call Centre Management
Domain: Amazon UK
Release Date: 29 November 2019
Listed Since: 02 September 2019

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Business Science Reference Managing, Marketing, and Maintaining Maritime and Coastal Tourism (Advances in Hospitality, Tourism, and the Services Industry)

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