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Multilingual Matters Sloganization in Language Education Discourse: Conceptual Thinking in the Age of Academic Marketization (0)

Name: Sloganization in Language Education Discourse: Conceptual Thinking in the Age of Academic Marketization (0)
Brand: Multilingual Matters
Price: 77.63 GBP
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Call Centre Management

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Description

This volume focuses (self-)critically on sloganization as an emergent phenomenon in language education discourse. Motivated by an increasing uneasiness with a number of widespread concepts in current language education research that have become sloganized, this volume comprises a collection of chapters by international scholars that scrutinize the discourse of language education, identify popular slogans and reconstruct the sloganization processes. It promotes critical self-reflection of scholars and professionals in the field of language education - a field that has widely been dominated by the need to develop new, innovative approaches and practices, at the expense of self-critical work that attempts to situate the field and its approaches within wider historical, cultural and conceptual contexts.

Product Specifications

Brand: Multilingual Matters
Format: hardcover
ASIN: 1788921860
Category: Books > Subjects > Business, Finance & Law > Management > Call Centre Management
Domain: Amazon UK
Release Date: 01 November 2018
Listed Since: 29 May 2018

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Multilingual Matters Sloganization in Language Education Discourse: Conceptual Thinking in the Age of Academic Marketization (0)

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