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£106.51

Edward Elgar Publishing The Multinational Enterprise: Theory and History

Name: The Multinational Enterprise: Theory and History
Brand: Edward Elgar Publishing
Price: 106.51 GBP
Availability: InStock

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Description

In The Multinational Enterprise, Mark Casson - an important thinker in international business for more than 40 years - provides a state-of-the art review of recent developments in the economic theory of the multinational enterprise. He shows how recent developments in theory shed new light on the historical emergence of multinational enterprises, and explains the different forms that multinationality has taken in different industries and different regions of the world. Mark Casson brings together his leading research on internalisation theory as a general theory of the multinational enterprise. He offers cutting-edge analysis across four distinct sections: marketing and brands, supply chain coordination, methodology and the theory of the firm, and risk management. The book also sets out an exciting new research agenda, which explores the future place of the multinational in the evolving 'knowledge economy' and in a politically uncertain world. This book will appeal to doctoral students and faculty in business schools in need of the latest theoretical developments and also those in economics departments that specialise in business and industrial economics.

Product Specifications

Brand: Edward Elgar Publishing
Format: hardcover
ASIN: 1788110056
Category: Books > Subjects > Business, Finance & Law > Accounting > International
Domain: Amazon UK
Release Date: 23 February 2018
Listed Since: 31 July 2017

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Edward Elgar Publishing The Multinational Enterprise: Theory and History

This is the most expensive it has ever been. Walk away.

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