Marketing Management in Turkey (Marketing in Emerging Markets) - Image 1

£81.99

emerald PUBLISHING Marketing Management in Turkey (Marketing in Emerging Markets)

Name: Marketing Management in Turkey (Marketing in Emerging Markets)
Brand: emerald PUBLISHING
Price: 81.99 GBP
Availability: InStock

Management Science

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£82 today · previous high £82 · all-time low £79

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Description

Emerging market economies have long been a significant driver of global growth, and since the beginning of the new millennium they have gained greater importance than ever. Economists state that the economies of emerging countries are rapidly catching up with those of developed countries and are even predicted to overtake some of them by 2020. A deep understanding of emerging markets is crucial, then, to build tailored products and marketing programs that will capitalize on such rapid growth. In Marketing Management in Turkey, Selcen Ozturkcan and Elif Yolbulan Okan present the reader with marketing opportunities, market potential, and standardization and customization opportunities available within a fast-growing emerging economy—namely, the Turkish economy. Along the way, the book also offers important insights into issues affecting similar emerging markets by detailing the common perceptions and misconceptions around the unique opportunities they appear to offer. This book will be of keen interest to practitioners interested in investing in emerging markets, and it will also have much to offer to researchers and students interested in the future of the global economy.

Product Specifications

Brand: emerald PUBLISHING
Format: hardcover
ASIN: 1787145581
Category: Books > Subjects > Business, Finance & Law > Management > Management Science
Domain: Amazon UK
Release Date: 30 July 2018
Listed Since: 26 January 2018

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emerald PUBLISHING Marketing Management in Turkey (Marketing in Emerging Markets)

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