Emerald Group Publishing Limited Strategy Beyond Markets: 34 (Advances in Strategic Management, 34)

Review Editors Figueiredo, Lenox, Oberholzer-Gee, and Vanden Bergh present readers with a collection of scholarly articles and academic essays examining how the political strategies employed in a variety of internal and external context by a variety of firms affect their long-term valuation. The editors have organized the contributions that make up the main body of the text in three parts devoted to public politics, private politics, and integrated political strategy. John M. de Figueiredo is a faculty member of Duke University in North Carolina. Michael Lenox is a faculty member of the University of Virginia. Felix Oberholzer-Gee is a faculty member of Harvard Business School in Massachusetts. Richard G. Vanden Bergh is a faculty member of the University of Vermont. -- Annotation ― (protoview.com) Product Description Strategy Beyond Markets examines how the strategies employed by firms affect long run value. Scholars in this field focus their attention on firm interactions with entities other than the firm's primary market stakeholders. These stakeholders include international NGOs, environmental groups, local communities, regulators, politicians and the courts. This book is organized around three themes: Public politics, private politics, and integrated political strategy. In public politics, firms use sophisticated instruments (e.g., campaign funding, committee participation) to influence local, national, and international political environments. In private politics, firms work closely with NGOs and other special interest groups to preempt unfavorable policy, react swiftly to crises, and proactively develop socially responsible strategies. Additionally, firms that are heavily influenced by politics are more likely to craft integrated political strategy as part of a more comprehensive plan. This special issue comprises papers from preeminent scholars including David Baron, Jean-Philippe Bonardi, Daniel Diermeier, Thomas Lyon, John Maxwell, Ken Shotts, and Dennis Yao. About the Author Edited by John M. De Figueiredo, Duke University, Durham, NC, USA Michael Lenox, University of Virginia, Charlottesville, VA, USA Felix Oberholzer-Gee, Harvard Business School, Boston, MA, USA Richard G. Vanden Bergh, University of Vermont, Burlington, VT, USA