World Scientific Publishing Company Camels, Tigers & Unicorns: Rethinking Science and Technology-Enabled Innovation

Review Phadke and Vyakarnam bring some much needed common sense to the description of the innovation commercialisation process. They also reclaim the word 'technology' to cover all technologies rather than be solely focused on digital and software technologies, something I support wholeheartedly. This book will provide valuable insights to anyone involved in the world of science and technology innovation. --Dr Chris Floyd, Non-Executive Director of British Engines and ComAp Advisor to high growth technology companies. Author of Managing Technology for Corporate SuccessThis book is a Tour de Force based upon facts of multiple case studies reduced to a practical set of principles which are relevant to everyone independent of the technology and market opportunity. Mandatory reading for all entrepreneurs are the concepts of the Triple Chasm Model and the twelve Commercialisation Vectors. I am sure the latter will capture the interest of the reader and encourage them to study and take note of the comprehensive wisdom within this book. The book is relevant for all those involved in the creation of technology enabled opportunities be they Corporations, Private Investors, Public Policy creation and of course entrepreneurs themselves. --Dr John Baits, CTO DN Capital, VP Engineering intellisense.ioIs a refreshing and practical addition to our understanding of how science and technology can be converted into innovation. The short, concluding Commercialisation Manifesto - beginning with the need for evidence-based understanding of commercialization and ending with a call for an equally evidence-based discussion of the role of innovation in the global economy - provides a rare and inclusive platform to bring innovators, policy-makers, investors and intermediaries together for an informed and overdue debate on the creation of sustainable value, vital for our collective future. --David Gill, MD of St John's Innovation Centre, Cambridge. Director of Greater Cambridge Peterborough Enterprise Partnership Product Description The book should command the attention of technology-enabled entrepreneurs, at whatever stage on their journey, and also of those in universities responsible for or associated with spinning out companies, because it is so useful. I wish I'd had this guide when building engineering technology businesses myself - as one of the 'Camels' that constitute 98% of technology-enabled businesses, so often outshone by the Tigers and Unicorns... - Dr Peter Collins, serial Entrepreneur, now CEO at PermasenseThis remarkable book provides a blueprint for developing an effective Industrial Strategy. I commend this book to both business leaders and government ministers in the hope that by using these findings, they will come together to articulate policies which will accelerate economic growth. - Professor David Hughes, Managing Director of the Business Innovation Group and visiting Professor of Engineering Management City University, LondonThe commercialisation of science and technology enabled innovation is a serious topic of interest for a wide range of global audiences who share one common objective: to understand how science and technology based ideas can be turned into commercial value more effectively. Despite the vast number of publications addressing entrepreneurship, innovation and strategy there is relatively little in the literature which systematically addresses the structures, processes and mechanisms involved in turning ideas into commercially valuable propositions: this book is intended to directly address this gap.The approach in Camels, Tigers & Unicorns consists of three fundamental strands:Research insights based on Phadke and Vyakarnam's large data set covering the different players, technologies, products and services, market spaces, customers and business modelsThe creation of an explicit new conceptual framework which provides an integrated narrative describing how science and technology-enabled innovati